Red Running Shoes

How come a local search for red running shoes nets no results in Okotoks? The fact is that unless a retailer in Okotoks tells Google that it has red running shoes then Google will not find it! In the end the Okotoks resident who is searching for red running shoes gets search results pointing them to Calgary or Amazon! That’s not a mystery, it’s a tragedy! Why?

In this story there happened to be Okotoks retailers that carried red running shoes. The problem was that they had no way of getting that particular item indexed by Google! Or at least they didn’t think they could!!!!

Here’s where the tragedy turns into a superhero story! One of the Okotoks retailers was introduced to ShopOkotoks.ca, Okotoks premiere platform for local businesses! They discovered that the platform actually creates web addresses for individual products and services! What does that mean? Well Google now can index each item (we call these Marketplace Items) so when local Okotoks residents do a search like ‘red running shoes’ or ‘red running shoes Okotoks or ‘red running shoes near me’ NOW Google can connect the searcher with a local business!

Everyone wins! The girl gets her red running shoes, the local business makes a sale, Okotoks keeps more money in their local economy and that means a better Okotoks!